Getting young adults to tune in to linear TV in 2024 is not an easy feat, but we have found a way – or better, a recipe : take bingo, add TikTok, mix with streaming data and sprinkle some nostalgia on top. Easy enough 😉

I’m super proud of our brilliant team who worked tirelessly to deliver a strong pitch aimed at bringing back the excitement and sense of community that live TV used to provide – shared experiences that became forever memories.

My team and I aimed to create a sustainable athleisure brand that is not only good for the planet, but for our spirit too – and quintessentially British !
It comes as no surprise that our Country is more divided than ever. Therefore, it only made sense for us to use our brand to fulfil a bigger purpose beyond selling clothes : unifying Britain, by using nostalgia to remind fellow Brits of the core values that make us one – while proudly celebrating our diversity. Every aspect of our brand was created with this in mind – from dynamic pricing to inclusivity and GB Team partnerships.

and yes indeed – Greggs sausage rolls were handed out to our audience for an authentic Brit-Core experience 😉

Passion project for Design Bridge & Partners – 100% my work from design to ideation and strategy.

Campaign for World Vegan Day 2025 – 100% my work from design to ideation and strategy.

My team and I were tasked with creating a roll-out campaign for Captain Morgan Spiced Rum targeting Gen Z and their new drinking social scene. They are the sober-curious, the zebra crossing mindful drinkers; they prioritise self-care and crave quality social connections ..and it shows in their habits.